What are Serums in Skincare?

Serums are lightweight, fast-absorbing liquids packed with high concentrations of active ingredients. They are designed to target specific skin concerns, such as fine lines, dark spots, dehydration, or acne, by delivering potent ingredients deeply into the skin. Unlike moisturizers, serums have smaller molecules that can penetrate the skin more effectively, making them a key step in any skincare routine.

Why are Serums Important in Skincare?

Serums are important because they provided targeted treatment to address specific skin concerns with powerful active ingredients like Vitamin C, Retinol, Ceramides or Niacinamide. Their lightweight texture ensures they sink in quickly, allowing your skin to absorb the nutrients before you apply other products. Adding a serum to your routine can amplify the benefits of your other skincare products, boosting effectiveness and enhancing overall results. With a variety of serums available, you can easily tailor your routine to your skin’s changing needs, whether it’s hydration, brightening, or anti-aging.

When to Put on Serum in Your Skincare Routine

Serums are applied after cleansing and toning but before moisturizer. Their lightweight, fast-absorbing formulas allow active ingredients to penetrate deeply into the skin for maximum efficacy. Wait a few seconds to let the serum fully absorb before layering your next product.

When to Use Vitamin C Serum

Vitamin C serum is best used daily in your morning routine to shield your skin from pollution and UV damage. Incorporating it into your daytime skincare regimen promotes an even skin tone and reduces hyperpigmentation. Base’s Vitamin C Serum contains 60x the concentration of Vitamin C.

When to Apply Vitamin C Serum in Your Skincare Routine

Vitamin C serum should be applied in the morning after cleansing and toning but before moisturizer and sunscreen. Its antioxidant properties help neutralize free radicals, protect against environmental damage, and brighten the skin throughout the day. Ensure your skin is clean and slightly damp to maximize absorption.

What is Retinol Serum in Skincare?

Retinol is a derivative of Vitamin A and one of the most well-researched ingredients in skincare. It is widely known for its ability to promote skin cell turnover, boost collagen production, and reduce signs of aging. However, retinol is a potent ingredient that can cause irritation and can make your skin more sensitive to sunlight. Avoid combining with strong actives like Vitamin C in the same routine to prevent irritation.

What Step is Retinol Serum? When to Use Retinol in Skincare

Retinol serum is used as a treatment step, ideally in the evening. Begin with 2–3 nights a week and gradually increase usage as your skin adapts. Follow up with a hydrating moisturizer to minimize dryness.

Are There Alternatives to Retinol?

Yes, bakuchiol is a popular plant-based alternative to retinol. It offers similar benefits, such as reducing fine lines and promoting cell turnover, without the risk of irritation. Base’s Bakuchiol Serum is a good alternative.

Other options include peptides, niacinamide, which can be found in our Astaxanthin Serum.

What Is Astaxanthin in Skincare?

Astaxanthin is a powerful antioxidant derived from microalgae, often considered one of nature’s most potent antioxidants. It belongs to the carotenoid family, which also includes beta-carotene and lutein. Astaxanthin is prized in skincare for its ability to protect the skin from oxidative stress caused by UV rays and environmental damage.

Benefits of Using Astaxanthin in Skincare

Astaxanthin is a powerful vegan peptide that has Anti-Aging Properties as it neutralizes free radicals, reducing signs of aging like fine lines and wrinkles. It also helps improves skin tone and radiance by reducing hyperpigmentation and enhancing cell repair.

What Are Fermented Oats in Skincare?

Fermented oats are created by fermenting oat extracts with beneficial bacteria or yeast, a process that enhances the bioavailability of their nutrients. This fermentation breaks down the oats into smaller molecules, making their soothing and moisturizing properties more effective for the skin.

Benefits of Fermented Oats in Skincare

Fermented oats are rich in beta-glucans, which calm inflammation and redness, making them ideal for sensitive or irritated skin. Fermentation enhances the natural antioxidant content of oats, protecting the skin from environmental damage, and gives skin a hydration boost.

Both Astaxanthin and Fermented Oats are powerful skincare ingredients for their ability to promote healthier, more resilient skin. Base’s Astaxanthin Fermented Oat Serum combines both ingredients perfectly.

What Are Ceramides in Skincare? When to Use Ceramides in Skincare

Ceramides are naturally occurring lipids that form the skin barrier and lock in moisture. Use ceramide-infused products, such as serums or moisturizers, after cleansing and toning to repair a compromised barrier and maintain hydration. They are especially effective in the evening or after treatments like retinol. Base’s Omega Ceramide Serum contains 3 types of ceramides to help boost and protect the skin barrier.